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Once every four years the World Gold Council produces a trends book combining current consumer sociological patterns and new design directions. Destined for designers as well as marketing directors, the purpose is to help guide the creation of new jewellry, a lengthy and costly process, towards the evolving consumer market.
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This volume, produced in collaboration with the Italian Stylist Paola Valentini, draws direct links between consumer and design trends, catagorized in nine groups, each with their own symbolic identification. Written in English and in Italian, this Millenium Edition is distributed throughout the world.
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